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Challenging Territory


Selling in the international school market can be difficult enough; selling to schools that generally have little understanding of blended learning leads to some especially challenging territory. The success of a curriculum vendor’s international blended learning strategy begins on the learning curve with knowing the market, the international school’s core curriculum, and learning the needs of the individual schools. Then finally, to actually initiate a solution-based sale, someone must educate the school about the customized blended learning solution—a high bar before you get your foot in the door.


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